The new millennium has focused society’s love affair with and reliance on high technology. Consumers, industry and government are flocking to the Internet to achieve cost and time savings and to access unprecedented amounts of information. The Internet has created a new communications paradigm.

Nonetheless, mundane tasks like manufacturing go on every day. The Internet is finally becoming accepted, in its growing ubiquity, as a tool to aid in even these mundane business processes. Companies that figure out how to use the Internet to increase their efficiency in these everyday tasks, will reap higher profitability, and be the real winners in the new economy.

A few Business to Consumer (B2C) Internet companies AOL, Yahoo, and CNET have been able to thrive as first movers in this market, but the majority of B2C companies are losing tens of millions of dollars every quarter, yet still have valuations, in some cases greater than industry giants like GM, Dow, and Caterpillar.

The markets are now starting to realize that Business to Business (B2B) Internet companies have a better chance of creating substantial revenues and profitability. Furthermore, Business to Government (B2G) Internet companies are gaining exposure as the most sustainable of the Internet business models. The most valuable Internet companies seem to be those that are hybrids of the three Internet business models, or feature information or service that touches the largest audience. AOL is far and away the most valuable Internet company, in the new economy, because it provides both content and infrastructure for its customers in a single entity.

GEN, Inc. is a unique combination of all three of the Internet business models and provides both content and infrastructure to its customers. Secondly, it is difficult to imagine something that touches more people lives than the environment, which is GEN’s core focus. Thirdly, GEN’s information aggregation, distribution and infrastructure tools will help businesses, professionals, and government turn the most tedious and mundane tasks into automatic, technology enabled processes.

GEN’s hybrid Internet business model, the universality of the environment, the massive governmental and industrial spending on environmental monitoring and remediation, and the tremendous global socio-political attention being paid to the environment will combine to form one of the truly great business and investment opportunities in a century.

A precious few companies have the opportunity to help improve the quality of life for all environmental stakeholders, while making a profit for its shareholders.